QuantPlus
Analysis of ad performance.
OVERVIEW
QuantPlus is a unique AI-powered tool that offers valuable insights for advertising campaigns. It analyzes past ad campaigns on popular platforms like Facebook, Google Display, Instagram, and Twitter. Unlike other testing platforms, QuantPlus goes beyond simple analysis and breaks down every element of each ad to determine their performance. By studying trillions of data points, the tool identifies the most successful creative elements in any industry and country. This information helps marketers make informed design decisions that focus on achieving results.
QuantPlus records various data points, including CTA's, phrase combinations, imagery content, objects, colors, keywords, element type prominence, category type, and gender distribution. It provides insights into the top-performing elements for industries like education, finance, travel, food, automotive, retail, healthcare, entertainment, and telecom. This innovative tool allows marketers to uncover the secrets of high-performing ad creatives, which cannot be achieved with traditional multi-variant ad tools or AI ad performance platforms.
By utilizing the insights generated by QuantPlus, marketers can create stronger ad creatives by incorporating proven high-ranking elements from past campaigns. Clients who have used the creative insights report from QuantPlus have reported ROI gains of up to 300%. This tool enables marketers to move away from outdated optimization methods and create successful ad campaigns that are tailored to different countries and cultures.
Overall, QuantPlus is an effective tool that empowers marketers to achieve better campaign performance by leveraging data-driven insights.
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