Qualifyed.AI - Lookalike Audiences

Qualifyed's AI Predictive Audiences tool utilizes machine learning and artificial intelligence to assist businesses in targeting and converting cold prospects into customers. It achieves this by identifying audiences that share similar characteristics with existing customers. The tool analyzes a file of 1st party data of US consumers and compares it against marketing databases, including credit bureaus, to pre-score 96% of US adults on their likelihood to convert even before they become aware of the business. These attributes primarily consist of offline data attributes that do not rely on cookies and are not affected by any future changes in third-party cookies. Qualifyed then applies a machine learning algorithmic model based on existing customers to pre-score various US populations. This audience is then integrated into the businesses' ad account, using LiveRamp as a hashed email list, to create new and highly targeted audiences for their campaigns. While this technology is typically used by Fortune 500 companies that pay a significant amount annually, Qualifyed has made it accessible to small and medium businesses at a fraction of the cost and without any long-term contracts. By utilizing AI Predictive Audiences, businesses can tap into their potential customer base's cold audience, which closely resembles their target customers, with exceptional accuracy, resulting in a higher return on ad spend (ROAS).