Pencil

Pencil is a tool powered by AI that assists ecommerce brands and agencies in creating ad variations in a quicker and more efficient manner. By utilizing AI generation, Pencil enables users to generate static and video ad ideas for various social channels and formats. Moreover, Pencil offers AI predictions on the ad variations that are most likely to perform well, based on a database of over $1 billion in ad spend. This saves users both time and money on ad testing. The tool also provides a user-friendly drag-and-drop editing experience, allowing users to make real-time changes to their ad ideas effortlessly. Users can gain valuable insights into their best performing ads, including the copy, elements used, and tags. They can also compare their ad messaging and tactics to other brands in their industry using the benchmark feature. Pencil offers multiple landing pages to cater to the specific needs of users, with pricing varying depending on the selected plan. Additionally, the tool provides an AI Ads Library, case studies, and a blog, along with a comprehensive help center and documentation pages. With Pencil, users can create an unlimited number of ad creatives with the assistance of generative AI, resulting in a faster and more efficient creative production process that delivers better results to aid business growth.