Design Sparks

Design Sparks is an innovative web-app created by The National Centre for Creativity enabled by AI (CebAI) that combines AI technology with established creative problem-solving techniques to generate design ideas. Users have the option to input design problems or ideas through typing, pasting a link, or uploading a PDF. The AI then generates sparks, which are design ideas that can be saved and reviewed later. Users can narrow down their idea generation by selecting specific topics, request the AI to generate more ideas based on a particular spark, or adjust topic settings to analyze rare, common, or random themes. Additionally, users can choose a creative problem-solving technique to generate sparks based on their preferences.

What sets Design Sparks apart from chatbots like ChatGPT is its interactive creativity prompts, curated knowledge, and insights components. The development of this web-app aims to enhance workforce creativity and improve productivity, competitiveness, and critical thinking. The project received funding from Research England, as well as contributions from City, University of London, and over 20 industrial partners totaling £7.6m. The goal is for Design Sparks to become self-sustaining through licensing and consultancy services once the grant period concludes in 2024. This valuable tool is ideal for service, product, UX/UI designers, and stakeholders seeking to brainstorm ideas, explore new perspectives, and uncover possibilities.